Product Designer based in Seattle focused on clarity, craft, and real-world impact

Product Designer based in Seattle focused on clarity, craft, and real-world impact

Product Designer based in Seattle focused on clarity, craft, and real-world impact

I use my visual design background and UX experience to focus on sharp details, big-picture thinking, and making products people enjoy.

I use my visual design background and UX experience to focus on sharp details, big-picture thinking, and making products people enjoy.

I use my visual design background and UX experience to focus on sharp details, big-picture thinking, and making products people enjoy.

Design Experience

Design Experience

Design Experience

8+ years

8+ years

8+ years

Currently with

Currently with

Currently with

IMDb

IMDb

IMDb

Teams I’ve worked with

Teams I’ve worked with

Teams I’ve worked with

Agency / In-House / Platform

Agency / In-House / Platform

Agency / In-House / Platform

Featured Work

Featured Work

Featured Work

4min read

Adding Movie Showtimes to Ads on IMDb

Introduced live movie showtimes into our advertising products. Made the experience usable in tight ad spaces, customizable for every client, and efficient for developers to build.

Increased CTR

110%

Increased Sell Rate

20x

Increased

Ad Revenue

5min read

5min read

A Ground-Up Redesign of Our Design System

A Ground-Up Redesign of Our Design System

Our design system was fragmented—three libraries, outdated docs, and Figma didn’t match what was live on IMDb. We needed clarity and scalability, so we rebuilt from the ground up: PLAID 2.0.

Our design system was fragmented—three libraries, outdated docs, and Figma didn’t match what was live on IMDb. We needed clarity and scalability, so we rebuilt from the ground up: PLAID 2.0.

Introduced

Design Tokens

Components audited

100+

8min read

Optimizing Ad Product UX for Scalability

Redesigned the UX of a new premium ad product by prioritizing customer feedback, improving usability and making development more efficient

Decreased build time by

93%

Simplified assets by

86%

Improved

Usability

5min read

Leading with Gamification to Reward Fandom

How a mock interview project led to a dream brief with Warner Bros UK and IMDb — complete with riddles, cyphers, and a batsignal.

Increased CTR

150%

Increased future

Campaign Budget

Featured in

Amazon Ads

Some of the brands I’ve worked with

Some of the brands I’ve worked with

Some of the brands I've worked with

Quick snapshots

Quick snapshots

Not every project needs a whole case study, so here’s a page full of bite-sized moments throughout my career

Not every project needs a whole case study, so here’s a page full of bite-sized moments throughout my career

Teddy Viera

Product Designer

Seattle, WA

Core Skills

UX / UI Design

Visual Design

Creative Strategy

Design Thinking

Teddy Viera

Product Designer

Seattle, WA

Core Skills

UX / UI Design

Visual Design

Creative Strategy

Design Thinking

Teddy Viera

Product Designer

Seattle, WA